I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re […]
When is the Best Time to Post on Social Media? Read More »
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
What’s Your Niche? And Why You Need One Read More »
Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website build, and they never provided you with the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter (now X) account was set up by
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about here. You may have noticed Google’s AI Overviews (AIOs) when you do a Google search. When it comes to Search Engine Optimization (SEO), Google is still the main, go-to search engine.
Google and AI Search: How Reviews Factor In Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your Online Image Say About You? Read More »
Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise
Marketing on Social Media with no Tactical Plan is Wasted Effort Read More »
Ben Franklin said it first, and it still holds true for every business. Planning anything you do in business is crucial, and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin Here’s another one that anyone who’s served in the military should know… “Strategy wihtout tactics is the
Planning Your Social Media Marketing is an Important Step for Success Read More »
How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO and social media, without doing this important research. Unfortunately, doing keyword research and trying to optimize your website as best as you can doesn’t cut it anymore. What you need to
What is Search Intent? How to Think Like Your Target. Read More »
Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed in with AI, you can’t depend on Google by itself — organic or paid. Here’s what you need to know about being visible when your target is searching for what you
Google is Still King, But You Need to Be Visible Elsewhere Read More »
There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to
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