To sell or not to sell: that is the question. What is the right ratio on social media of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses think they should be posting […]
To Sell or Not to Sell: What is the Right Ratio on Social Media Read More »
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,
Digital Immortality: What Happens to Social Media Profiles when Owners Die? Read More »
Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should
How Often Should You Blog for Marketing Success? Read More »
Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s break down your Visual Marketing Options: Video Marketing For video marketing to be effective, you should
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
Good content is the foundation of effective search engine optimization (SEO). Therefore, it behooves a wise person to plan out and create content regularly to feed the search engine. Google still owns search with around 90% of all global searches. Google looks for the freshest, most relevant, and helpful content that matches what the searcher
5 Strategic Ways to Create Effective SEO Content in 2024 Read More »
Are you a professional or wanna-be influencer? Did you know that you can have multiple personal profiles on Facebook? Furthermore, you can upgrade to the “Pro” version which adds the ability to place ads, get insights, and monetize your content! Yes, you can make money on Facebook! Here’s How the Profiles Work… The “Pro Mode”
How to Make Multiple Personal & Professional Profiles on Facebook for More Reach! Read More »
If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook and TikTok’s loss is YouTube‘s Gain A recent Pew Research
Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where… Read More »
Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.
How Much Should a New Business have in their Marketing Budget? Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
Back in 1995, I discovered the World Wide Web. Thus, I learned how to write HTML code and launched my business creating websites, Creative Eye Marketing, in Miami, FL. Back then, if someone who didn’t know code attempted to edit their website, it was very easy for them to totally mess it up by accidentally
Why I Prefer WordPress for Websites Read More »
