Social Media Marketing

become known as an expert in your field

How to be Known as an Expert in Your Field

One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. For instance, my industry is “marketing and advertising”, but my “field” is digital marketing in specific. That’s my specialty and that’s what I want to be known for. […]

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marketing efforts not working

Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However,

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25 Powerful Words to Generate Quality Leads [Infographic]

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in

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LinkedIn mistakes hurt your online reputation

Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power

LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely. It helps establish you

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visual video marketing on mobile devices

How to Use Visual Marketing to Boost Your Brand and Sales

Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s break down your Visual Marketing Options: Video Marketing For video marketing to be effective, you should

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Strategic Ways to Create Effective SEO Content in 2024

5 Strategic Ways to Create Effective SEO Content in 2024

Good content is the foundation of effective search engine optimization (SEO). Therefore, it behooves a wise person to plan out and create content regularly to feed the search engine. Google still owns search with around 90% of all global searches. Google looks for the freshest, most relevant, and helpful content that matches what the searcher

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How to Make Multiple Personal & Professional Profiles on Facebook for More Reach!

How to Make Multiple Personal & Professional Profiles on Facebook for More Reach!

Are you a professional or wanna-be influencer? Did you know that you can have multiple personal profiles on Facebook? Furthermore, you can upgrade to the “Pro” version which adds the ability to place ads, get insights, and monetize your content! Yes, you can make money on Facebook! Here’s How the Profiles Work… The “Pro Mode”

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