Ben Franklin said it first and it still holds true for every business. Planning anything you do in business is crucial and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin It’s like
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now
Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale.
Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some
If the COVID-19 pandemic and subsequent business shut-downs or lock downs has affected your business negatively, calling it a “business slump” is an understatement. However, there are a few things you can do to jump-start your business and attract new