Archive for Business

Top 15 Facebook Mistakes You Need to Correct Now

Face it! Facebook is the Big Daddy of the Social Networks. They turned 13 this month! Even B2B businesses should have a presence on Facebook. You want exposure, you need to master marketing on Facebook. You can’t ignore over 1.5 billion people logging on daily! And you can’t make these Facebook Mistakes.

Here are some of the most common Facebook mistakes I see companies making…

  1. Creating a Facebook account in a company name or a fake name. It’s against Facebook’s rules to use a personal account to primarily promote a business. That’s why there are business pages.
  2. Ignoring comments on Facebook – “If you want to build a brand, you have to be accessible to your customers.” ~Robert Herjavec
  3. Not completing the about section. They give you a lot of space – use it.
  4. Trying to upload a rectangular logo into the square. You can’t. It gets cut off.
  5. Having a fuzzy cover graphic. This is your online image. Use quality graphics.
  6. Not inviting your Facebook friends to like your business page. Be selective when you invite them. There will be some that will like it to support you and some that will truly be interested in your business.
  7. Not posting daily on Facebook. Their algorithm is based on people liking and engaging with your posts.
  8. Not taking advantage of Facebook Live Video. This is a great tool to broadcast yourself and gain exposure. Facebook gives more exposures to videos.
  9. Not uploading videos directly to Facebook. FB gives top priority to “native videos”.
  10. Not having a call-to-action button. Every business page has this feature. Use it! Tell people what you want them to do — otherwise, they won’t do it!
  11. Not checking insights once a month. Insights tell you a lot about your audience – what posts they liked the most, where they’re located, demographics, etc. You need at least 30 likes to see insights.
  12. Not using their free Audience Insights tool to see how your target market uses Facebook. Though these are part of their advertising program, you can access them for free and look at demographics of your target audience.Top 15 Facebook Mistakes You Need to Correct Now
  13. Not monitoring your competition’s Facebook pages. You need at least 100 likes to add “Pages to Watch” to your Insights.
  14. Not asking people to check-in at your location. The Facebook Business and Places Directories brings up listings based on reviews and check-ins as well as likes. Popular places get top priority.
  15. Ignoring Facebook. Come on! It’s the largest network. It’s where the people are! Just because you don’t like it doesn’t mean your target isn’t there. Yes, I’m repeating myself.

This is just Facebook Mistakes. How many more mistakes are you making in your online marketing? Download this free ebook to find out….

Are You Making These Social Media Mistakes?

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What You Need to do to Jump-Start a Business Slump

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought.

First, take a step back. To what can you attribute the slow-down?

  • The economy, the election, national news, a weather event? You can’t do much about those except wait. This is where that rainy-day fund comes in.
  • You’ve been relying on old-fashioned tactics like cold calling, telemarketing, Yellow Pages, etc.
  • Have you been avoiding online marketing like social media or content marketing because you find it overwhelming and confusing?
  • You haven’t updated your website since…. wait! You’ve never updated your website since it was created years ago.
  • If you have an updated website, you haven’t written a blog post in over a month… or is it over a year? Or does your site even have a blog?

Second, do you really understand your target market?

You need to clearly define and get to know your target market(s)….

  • What are their pain points (problems) that you, your product or service can alleviate?
  • Do you need to educate your target as to the benefits of using your product or service?
  • Do you know what your target market is going to enter in to the Google search box when they have the problem that you can solve?

What You Need to do to Jump-start a Business SlumpThird, is your online presence functioning as it should?

  • Are potential clients finding you? Where do you come up in Google search when someone searches for what it is that you do? Who does comes up on the first page? What are they doing that you’re not?
  • What are they doing when they land on your site? Do you have a call-to-action where you can capture their email address in exchange for an ebook or other giveaway?
  • Are you sending them a monthly newsletter to keep your name “top-of-mind”? Are you following up with marketing emails after they download the freebie?
  • Are your social media network profiles setup correctly and are they painting a positive image of you and your business?
  • Are you creating fresh content — blog posts, videos, graphics or podcasts — at least 3 times a week? Then are you sharing them on the social networks?
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  • Are you actively engaging with potential clients and referral sources on the social media networks? Is your social media following growing steadily?
  • Do you have a strategic marketing plan to reach your target with today’s media?

“If you’re not adding new followers on social media, you’re not growing.” ~Mark Cuban

These are tough questions that need to be asked. Moreover, you need to come up with the right answers. If you have more “nos” or “I don’t knows” as answers, then you need to make some changes.

What You Need to do to Jump-Start Your Business

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25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


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Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

Blogger and copywriter service5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

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3 Elements of an Effective Website that Produces Results

What does an “effective website” or “results” mean to you?

  • Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do?
  • Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your email list.
  • More sales?

That’s it! The bottom line – more sales!

The bottom line is sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website.

And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.

Usually when a small business owner hires someone to build a website for them, they want the best price around for what they think they need. You hired someone who told you that sure, they can build a WordPress website for you. Well, anyone can. That’s the beauty of WordPress. It’s fairly easy to construct a site, however, like when constructing a house you need 3 critical things:

  1. The foundation and walls – bricks, wood, paint, etc., aka the DESIGN.
  2. Functioning parts — plumbing, electrical, etc., aka the DEVELOPMENT.
  3. All the insides — furniture, appliances, decorations, etc., aka the COPY.

Each of these components, like in building a house, requires specific talents and skills to build a house that’s livable. Sometimes you find the perfect contractor or company who has all of the talents and skills needed. But, that’s rare and it may be expensive. Let’s break each one down….

A Web Designer

3 Elements of an Effective Website that Produces ResultsA designer is a very creative person who can take your logo and color scheme and create a beautiful online brochure. The designer might be a very talented graphic artist and make your site “easy on the eyes”, but can they write? Do they know the mechanics of creating effective calls-to-action, back it up, create a shopping cart and secure it from hackers? Sure you want to help out your relative who just graduated from design school, but in the end, you’re not going to have a site that works for you.

For instance, a realtor contacted me and asked me if I could determine why their website wasn’t coming up on the first page of Google. (Isn’t that everyone’s wish?) Well, the site was gorgeous. It was promoting a new condo in downtown Phoenix. There was no blog with fresh content touting the benefits and fun of living downtown. There was no way to capture leads. Yes, they had a contact form to setup a tour, but it wasn’t compelling enough. It lacked good copy.

A Web Developer

web developerThis is a techier person. They can figure out all the mechanical parts of the website. The developer will build a secure shopping cart, install all the proper plugins to make it secure, back it up and make it search engine optimized. They’ll make it easy to navigate, mobile responsive, and install all the widgets needed to engage the visitor. A developer may not have a eye for design and they probably aren’t creative writers. They usually put up the information that you give them – but is it effective copy?

I was asked to review a website and in reading their “about us” section, ran into the phrase “grown slowly”. It stopped me cold. Slowly? That’s a negative connotation. That word doesn’t need to be there. Just having “grown” is sufficient. It implies logical growth — from a mom and pop outfit to a company with over 50 employees.

There was another site that listed in their “about us” page why they stock the products that they’re selling. All text, no pictures. A designer would have added graphics or videos to make it more attractive.

The Copywriter

Good copy helps a target find what they want. Good marketing copy walks the visitor through a logical progression to exactly where you want them to go. It’s compelling, enthralling, enchanting. (Don’t laugh, it’s what you need!) It captures the visitor’s attention with eye catching, curiosity-piquing headlines and sub-headlines. It keeps the reader going with bullet points (people don’t like reading long sentences or paragraphs) and bold and italics for emphasis.

So where does this leave you?

Do you have a beautiful website that’s not working for you? FEAR NOT! It can be fixed! Even if you attempted to build it yourself, it’s OK to admit you’re not a designer, developer or a copywriter. You know your business! And that’s what you should focus on.

First, let’s start with a free 30-minute phone consult. I’ll also do an SEO check up for you! Click here to BOOK NOW!

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In conclusion, if you’re website is not effectively drawing potential customers in, then converting them, it’s nothing more than a really pretty online brochure. Don’t you think you should do something about it?

If you built it yourself and you want to still do it yourself, we can have a coaching session and I can walk you through the steps to improve your WordPress website. (If it doesn’t require the skills of a developer. In that case, I’ve got a few techies I can recommend.)

Make 2017 Your Best Year Ever!

Ready for a rewrite? Or would you like to focus on your business and leave the writing to me? Not Sure? Here are details…

 

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The 9 Ps of Social Media Marketing for Business Success

You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, last Sunday in church, I heard 2 more to add to the list! Don’t worry, this isn’t that type of sermon!

The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there. You need to understand how all 9 of them work together.

In this week’s Wednesdays with the Wiz Facebook Live Video, I explain how the 9 Ps of Social Media marketing work…

  1. Perspective – Look at everything through your target market’s eyes – which means that you really need to get to know your customers.
  2. Purpose – What’s your business’s purpose? To sell? NO! To help the customer, solve their problems, alleviate their pain points.
  3. Planning – Identifying your purpose will help you set goals. Once you’ve goals set, you put your strategic and tactical plans together. (Get templates for these plans in the Success Startup Pack)
  4. Preparation – Make sure you’ve got quality graphics everywhere. Put together an editorial calendar.
  5. Participation – You can automate a lot of the content, but you still have to be social!
  6. Posting – People are not going to follow you if you’re not posting content!
  7. Persistence – It’s a marathon, not a sprint.
  8. Perseverance – Keep at it. You might not see results right away, but your analytics will tell you what’s working and not working. Check them monthly.
  9. Patience – There is a common misconception that if you post something on social media, it will automatically go viral. NOT! It may take 3-6 months before you start seeing results depending on your business, industry, competition, the economy, seasons, world news, even the weather.

Where do you start?Social Media Marketing Start-up Package

Start here with our Social Media Success Startup Pack. It’ll get you going on the right foot. Even if you’ve been trying it for a while and are frustrated, this will help you get a fresh start.

 

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Social Media & Your Website – Don’t Make Me Hunt!

Where are your social media buttons on your website? At the very bottom? Guess what? Visitors are not going to scroll down to the bottom to look for them! You have to make it easy for them follow you otherwise they’re just not going to do it!

Social Media Feather makes it easy to add follow buttons on your WordPress website.

Add the social media follow buttons to the bottom of each blog post with Social Media Feather a free WordPress plugin.

 

In this week’s Facebook Live Wednesdays with the Wiz video I talk about what business owners need to do about their websites to make it easy for people to do what you want them to do.

I bet the first thing you’re going to do is go to your website to see where you social media buttons are! The next thing you’re going to do is contact your webmaster if they’re not on top or easily accessible.

You want your website and social media to be effective. If you make it difficult for people to do something as easy as following you on the social networks, then you’re not going to get the results you expect. You’re going to say, “Social Media doesn’t work.” Yes it does — when done properly, well-planned out and executed. Both your website and social media channels are working for you 24/7. You don’t have to be online all the time. You CAN’T be online all time. You’re running your business! Doesn’t it make sense to have all this working at its best?

Download my free ebook: 216 Mistakes Small Businesses Make on Social Media and Online Marketing to see what other mistakes you’re making!

Have any questions? Please leave a comment below and it may be a topic for a future Live video.

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How to Take Advantage that the Olympics will be Trending on Social Media & More!

There’s lots going on this week on Social Media including the fact that the 2016 Summer Olympics are going to be trending on Social Media big time! How do you spin your marketing message to ride on the Olympic’s coattails?

Also, we launched Social Savvy Solution! It’s the start of our bevy of online social media classes, tutorials and what will be the solution for all you social media marketing questions, anxieties, doubts, problems, etc.

In other social media news, LinkedIn is going to have “Native Videos”.

Here’s the latest Wednesdays with the Wiz Facebook Live video where I cover everything….

Here’s the Mini-Course – a taste of what’s to come!

Here’s the Free Ebook Download: 216 Mistakes Small Businesses Make on Social Media & Online Marketing

The Start-up Package – What you Need to Prepare Before Attempting to Market Your Business online and on Social Media

Greater Phoenix SCORE Local Workshops

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Stop Procrastinating! Get #SocialSavvy Now!

Why are you procrastinating? I’ve heard all the excuses as to why small business owners aren’t learning how to do social media marketing properly:

  • it takes too much time
  • I’m not computer savvy enough
  • I’m a private person
  • I don’t use social media
  • my website is terrible
  • _______________ fill in your excuse

In my latest Facebook Live video, I talk about procrastinating and how waiting is hurting your business.

If your business DOESN’T need new customers or you DON’T need people to buy your product, then stop reading or don’t bother watching this video – you’re a rare bird and more power to you. But the average business owner can’t say that. They need to get new customers to stay in business. So, watch this….

The first step in taking control of your marketing is Downloading the Free Define Your Target Market Workbook. Click here to get it now!

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New! Services Tab for Your Facebook Business Page!

Facebook doesn’t stop adding new features for business marketers! If you haven’t logged into your Facebook business page in a while, you must! If you offer services, you’ll see the “Services” tab just under your cover graphic. Click on that and you can add your services to your Facebook business page.

New! Services Tab for Facebook Business Pages!

Nothing like more opportunities to promote your business!

Add your Services to your Facebook Business Pages!How you can add your services to your Facebook Business Page:

  • You can add one at a time.
  • Add a price or price range.
  • Add a 200-character description. Here’s where you have to get creative. Describe your service in 200 characters using your relevant keywords. Be descriptive. Don’t use “flowery language”. Think of how your target market would describe what you do in their words. They are the ones that will be searching and you want to come up in the Facebook search results. If you go over 200 characters, it will cut you off. Don’t’ leave it like that! Remember this is your online image and reputation. Proofread. You can always edit it later.

New! Services Tab for Facebook Business Pages!

This is all part of Facebook’s new Business Directory. They are competing with Yelp and Google. Facebook is becoming a powerhouse for both B2C (Business to Consumer) and B2B (Business to Business) marketing.

If you don’t see the Services tab on your page….

…you can add this option to some pages if you fit into the right category. If you absolutely want to have a Services tab on your page, try experimenting with service-related categories that are relevant to your business to see if you can make the Services tab appear in your page’s menu bar.

While experimenting with different page categories, also check your page’s left sidebar. If your page category falls into Company & Organization or Local Business, your About box will change from the short description and website link box to the local business information and website link box. (Source: Social Media Examiner)

Those of you who have ignored Facebook in the past cannot afford to do so any longer.

We have a Facebook and Pinterest class as part of our Social Media Marketing Boot Camp that’s now available to be taken separately from the full boot camp. This class is totally revamped and updated with all of Facebook’s new features that have been added in the last month! You cannot find a class like this online that is this fresh. Click here for details and to register.

Not sure what you need? Click here to schedule a free 30-minute phone consultation and analysis of your current social media efforts and your website.

Got Questions? Please write them in the comments below and I’ll answer them live on….

Wednesdays with the Wiz

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