A Free Boost for Locals with Google My Business

Google My Business

In a recent post, I told you about the change in Google My Business (GMB) – it’s just for local brick-and-mortar businesses. (E-commerce and home-based businesses click here.) Once you have your GMB account set-up and the verification postcard is on it’s way, or if you’re already verified (You’ll see the blue check mark), you… Read more A Free Boost for Locals with Google My Business

How to Use Branding and Color for Your Online Image

your brand

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start. In this video, I show all aspects of online branding covering: websites social media graphics… Read more How to Use Branding and Color for Your Online Image

Free Social Media Marketing Resources to Help You Succeed

What is Social Media Marketing: What You Need to Know...

No marketing in today’s digital world will work with out research and planning. There are too many channels and you need to do your due diligence when it comes to preparing and planning before you jump in. Otherwise, it’s not going to work. You’ll be wasting precious time and money trying to figure it out.… Read more Free Social Media Marketing Resources to Help You Succeed

How to Properly and Effectively Market Your Business on LinkedIn

LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go… Read more How to Properly and Effectively Market Your Business on LinkedIn

The New 80/20 Rule of Marketing and How to Get it Right

The New 80/20 Rule of Marketing and How to Get it Right

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your most… Read more The New 80/20 Rule of Marketing and How to Get it Right