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How to Use Branding to Market Your Business Online

How to Use Branding and Color for Your Online Image

Posted by Giselle Aguiar on

June 26, 2017

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start.

In this video, I show all aspects of online branding covering:

websites
social media graphics – updated!
psychology of color
reputation management
online image

Click here to download a PDF of the slides with notes.

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Categories : Branding, Social Media Marketing

Tags : AZ Social Media Wiz, branding, Business, Giselle Aguiar, Internet Marketing, marketing, online image, online marketing, online repuation, social media, social media training, video

Free Social Media Marketing Resources to Help You Succeed

Posted by Giselle Aguiar on

May 8, 2017

No marketing in today’s digital world will work with out research and planning. There are too many channels and you need to do your due diligence when it comes to preparing and planning before you jump in. Otherwise, it’s not going to work. You’ll be wasting precious time and money trying to figure it out.

Here are the FREE Social Media Marketing Resources that you need to guide you to successful social media and digital marketing campaigns.

These resources go with the FREE Social Media and Content Marketing Class offered on our YouTube Channel.

The Social Media Marketing Resources go in order:

If you find that you don’t want to spend the time (sweat equity) on these tasks, I can do it for you. I offer them in my Jump-Start Pack.

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Categories : Master Class, Social Media Marketing

Tags : AZ Social Media Wiz, Business, Free Social Media Marketing Resources, Free Templates, Giselle Aguiar, Internet Marketing, Marketing Resources, online marketing, research guide, strategic plan template

How to Effectively Market Your Business on the New LinkedIn

Posted by Giselle Aguiar on

May 5, 2017

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go premium or not.

Marketing Your Business on the New LinkedIn Part 1:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn101March2017.pdf

LinkedIn Part 2 – Company pages, groups & more!

Class notes 2: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn102March2017.pdf

A tour of the new LinkedIn:

With LinkedIn’s recent platform update, they moved things around, made it easier to connect with people, added new features and took some away. Take this tour so you won’t waste time looking for what you need to do to effectively promote your business with LinkedIn. A must for B2B businesses.

Hashtags now Work on LinkedIn!

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Categories : LinkedIn, Master Class

Tags : AZ Social Media Wiz, B2B, Business, Giselle Aguiar, learning social media, LinkedIn, social media, social media marketing, social media training, Social network, social networking, social networks

The New 80/20 Rule of Marketing and How to Get it Right

Posted by Giselle Aguiar on

April 17, 2017

The 80/20 rule of sales and marketing has been around forever.

80% of your business comes from 20% of your target market.

So what does that mean?

Basically, you need to get to know that crucial 20%!

Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your most frequent customer?

Here’s how to apply the 80/20 rule to your business:

Clearly define your target market personas – that 20%. You can have more than one! Do some research. What are their buying habits? Likes and dislikes? What devices to they prefer? Which social networks do they frequent the most? What are they going to enter into the search box to find you?
Brand your business so that you speak directly to that 20%. This does not mean using your favorite color. There’s a whole psychology of color that you need to understand to be effective.
What’s your strategy to build the brand and get exposure? That’s where your website, blogging and social media come in.
Educate your target audience on why your product or service will make their lives better or solve their problems. That’s what content marketing is for.
Lastly, setup a buying process that makes sense to them. To do this, you have to step into their shoes and see EVERYTHING from their perspective. Knowing and understanding your target’s buying journey is critical.

This might sound complicated to you. Do you have to hire a business or marketing coach? No, not if you are willing to learn.

That’s the beauty of Your Social Savvy Solution Online Training Center! We’ve got it all here in one place. We have easy, online video classes that guide you through:

Defining and researching your target market – start with this free Workbook.
Branding and the psychology of color as well as how to setup, optimize and brand your social media profiles
Understanding the social media networks and where your target market is hanging out
Putting together a strategy on how to best reach your target, draw them to your website and reel them in.
How to educate them through effective blogging and content marketing
Tools, tips and tricks to get it all done in a reasonable amount of time!

You have a responsibility to your business to learn how today’s marketing works!

We’ve made it simple for you with easy-to-follow online classes. Click here to get started for only $20/m!

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Categories : Marketing

Tags : AZ Social Media Wiz, branding, Business, Giselle Aguiar, marketing, Marketing and Advertising, marketing strategy, Target market

Video: How to Use Facebook Effectively to Promote Your Business

Top 15 Facebook Mistakes You Need to Correct Now

Posted by Giselle Aguiar on

February 9, 2017

Face it! Facebook is the Big Daddy of the Social Networks. They turned 13 this month! Even B2B businesses should have a presence on Facebook. You want exposure, you need to master marketing on Facebook. You can’t ignore over 1.5 billion people logging on daily! And you can’t make these Facebook Mistakes.

Here are some of the most common Facebook mistakes I see companies making…

Creating a Facebook account in a company name or a fake name. It’s against Facebook’s rules to use a personal account to primarily promote a business. That’s why there are business pages.
Ignoring comments on Facebook – “If you want to build a brand, you have to be accessible to your customers.” ~Robert Herjavec
Not completing the about section. They give you a lot of space – use it.
Trying to upload a rectangular logo into the square. You can’t. It gets cut off.
Having a fuzzy cover graphic. This is your online image. Use quality graphics.
Not inviting your Facebook friends to like your business page. Be selective when you invite them. There will be some that will like it to support you and some that will truly be interested in your business.
Not posting daily on Facebook. Their algorithm is based on people liking and engaging with your posts.
Not taking advantage of Facebook Live Video. This is a great tool to broadcast yourself and gain exposure. Facebook gives more exposures to videos.
Not uploading videos directly to Facebook. FB gives top priority to “native videos”.
Not having a call-to-action button. Every business page has this feature. Use it! Tell people what you want them to do — otherwise, they won’t do it!
Not checking insights once a month. Insights tell you a lot about your audience – what posts they liked the most, where they’re located, demographics, etc. You need at least 30 likes to see insights.
Not using their free Audience Insights tool to see how your target market uses Facebook. Though these are part of their advertising program, you can access them for free and look at demographics of your target audience.
Not monitoring your competition’s Facebook pages. You need at least 100 likes to add “Pages to Watch” to your Insights.
Not asking people to check-in at your location. The Facebook Business and Places Directories brings up listings based on reviews and check-ins as well as likes. Popular places get top priority.
Ignoring Facebook. Come on! It’s the largest network. It’s where the people are! Just because you don’t like it doesn’t mean your target isn’t there. Yes, I’m repeating myself.

This is just Facebook Mistakes. How many more mistakes are you making in your online marketing? Download this free ebook to find out….

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Categories : Facebook, Social Media Marketing

Tags : AZ Social Media Wiz, Business, customer, Facebook, Facebook marketing, Facebook mistakes, Giselle Aguiar, marketing, social media, social networks, Target audience

What You Need to do to Jump-Start a Business Slump

Posted by Giselle Aguiar on

January 31, 2017

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought.

First, take a step back. To what can you attribute the slow-down?

The economy, the election, national news, a weather event? You can’t do much about those except wait. This is where that rainy-day fund comes in.
You’ve been relying on old-fashioned tactics like cold calling, telemarketing, Yellow Pages, etc.
Have you been avoiding online marketing like social media or content marketing because you find it overwhelming and confusing?
You haven’t updated your website since…. wait! You’ve never updated your website since it was created years ago.
If you have an updated website, you haven’t written a blog post in over a month… or is it over a year? Or does your site even have a blog?

Second, do you really understand your target market?

You need to clearly define and get to know your target market(s)….

What are their pain points (problems) that you, your product or service can alleviate?
Do you need to educate your target as to the benefits of using your product or service?
Do you know what your target market is going to enter in to the Google search box when they have the problem that you can solve?

Third, is your online presence functioning as it should?

Are potential clients finding you? Where do you come up in Google search when someone searches for what it is that you do? Who does comes up on the first page? What are they doing that you’re not?
What are they doing when they land on your site? Do you have a call-to-action where you can capture their email address in exchange for an ebook or other giveaway?
Are you sending them a monthly newsletter to keep your name “top-of-mind”? Are you following up with marketing emails after they download the freebie?
Are your social media network profiles setup correctly and are they painting a positive image of you and your business?
Are you creating fresh content — blog posts, videos, graphics or podcasts — at least 3 times a week? Then are you sharing them on the social networks?
Are you actively engaging with potential clients and referral sources on the social media networks? Is your social media following growing steadily?
Do you have a strategic marketing plan to reach your target with today’s media?

“If you’re not adding new followers on social media, you’re not growing.” ~Mark Cuban

These are tough questions that need to be asked. Moreover, you need to come up with the right answers. If you have more “nos” or “I don’t knows” as answers, then you need to make some changes.

What You Need to do to Jump-Start Your Business

Decide first if you want to or have the budget to hire a specialist or consultant to guide you in the right direction, make your website functional, and properly set-up your social media profiles.
If you have the budget, check out my services, then click here for a free phone consultation and analysis of your efforts.
If you don’t have the budget, you need to learn how to do it all yourself or train someone in your staff. Hey, if business is slow, you’ve got the time.

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Categories : Marketing, Small Business Tips

Tags : AZ Social Media Wiz, Business, Business Slump, content marketing, Giselle Aguiar, marketing, Marketing and Advertising, marketing plan, social media, social media marketing, Target market

25 Powerful Words to Generate Quality Leads [Infographic]

Posted by Giselle Aguiar on

January 12, 2017

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.

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Categories : Lead Generation, Social Media Marketing

Tags : AZ Social Media Wiz, Business, call to action, calls-to-action, customer, Giselle Aguiar, inbound marketing, infographic, Internet Marketing, Landing page, marketing

Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

Posted by Giselle Aguiar on

December 28, 2016

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

You don’t have do one every day. Once a month or even a couple of times a month.
Use your smartphone to create short how-to videos
Get on Facebook and do a live video from anywhere — as long as you have wifi!
Do a voice-over recordings of PowerPoint presentations
Determine which format works for you — in ease of creation and amount of views they get
Try Twitter live videos
Coming soon – Instagram live videos
Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Absolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

So you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook. I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

And this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

Google your company or brand name
Look at reviews not just on Google, but on Facebook and Yelp
Compare prices and check out your competition
Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Yes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

68% of Instagram users engage with brands regularly
Instagram has 58 times more engagement per follower than Facebook
50% of users follow a business
60% of Instagrammers say that they learn about a product or service on the platform
75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

150 Million monthly active users
67% of pinners are under 40-years old
Male users have grown by 150% in the past year
87% of pinners have purchased a product because of Pinterest
72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

7. Be Impactful

For content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

What makes them happy?
Who do they trust for information?
Where are they hanging out online? In other words, which networks do they prefer?
What angers them?
What are their pain points and problems that you can solve?
Who influences them?
What are their wants, desires and dreams?
How is your content going to impact their lives?

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

Do they need more information?
Have they developed trust towards your company?
Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
Create buyer personas for your defined targets.
Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

If your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

Videos
Podcasts
Infographics
Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the Answers

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube. [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
External links (links to sites outside yours) should open to a new tab in the browsers.
Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

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Categories : 2017 Success, Blogging, Content Marketing

3 Elements of an Effective Website that Produces Results

Posted by Giselle Aguiar on

December 20, 2016

What does an “effective website” or “results” mean to you?

Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do?
Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your email list.
More sales?

That’s it! The bottom line – more sales!

Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website.

And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.

Usually when a small business owner hires someone to build a website for them, they want the best price around for what they think they need. You hired someone who told you that sure, they can build a WordPress website for you. Well, anyone can. That’s the beauty of WordPress. It’s fairly easy to construct a site, however, like when constructing a house you need 3 critical things:

The foundation and walls – bricks, wood, paint, etc., aka the DESIGN.
Functioning parts — plumbing, electrical, etc., aka the DEVELOPMENT.
All the insides — furniture, appliances, decorations, etc., aka the COPY.

Each of these components, like in building a house, requires specific talents and skills to build a house that’s livable. Sometimes you find the perfect contractor or company who has all of the talents and skills needed. But, that’s rare and it may be expensive. Let’s break each one down….

A Web Designer

A designer is a very creative person who can take your logo and color scheme and create a beautiful online brochure. The designer might be a very talented graphic artist and make your site “easy on the eyes”, but can they write? Do they know the mechanics of creating effective calls-to-action, back it up, create a shopping cart and secure it from hackers? Sure you want to help out your relative who just graduated from design school, but in the end, you’re not going to have a site that works for you.

For instance, a realtor contacted me and asked me if I could determine why their website wasn’t coming up on the first page of Google. (Isn’t that everyone’s wish?) Well, the site was gorgeous. It was promoting a new condo in downtown Phoenix. There was no blog with fresh content touting the benefits and fun of living downtown. There was no way to capture leads. Yes, they had a contact form to setup a tour, but it wasn’t compelling enough. It lacked good copy.

A Web Developer

This is a techier person. They can figure out all the mechanical parts of the website. The developer will build a secure shopping cart, install all the proper plugins to make it secure, back it up and make it search engine optimized. They’ll make it easy to navigate, mobile responsive, and install all the widgets needed to engage the visitor. A developer may not have a eye for design and they probably aren’t creative writers. They usually put up the information that you give them – but is it effective copy?

I was asked to review a website and in reading their “about us” section, ran into the phrase “grown slowly”. It stopped me cold. Slowly? That’s a negative connotation. That word doesn’t need to be there. Just having “grown” is sufficient. It implies logical growth — from a mom and pop outfit to a company with over 50 employees.

There was another site that listed in their “about us” page why they stock the products that they’re selling. All text, no pictures. A designer would have added graphics or videos to make it more attractive.

The Copywriter

Good marketing copy walks the visitor through a logical progression to exactly where you want them to go. It’s compelling, enthralling, enchanting. (Don’t laugh, it’s what you need!) It captures the visitor’s attention with eye catching, curiosity-piquing headlines and sub-headlines. It keeps the reader going with bullet points (people don’t like reading long sentences or paragraphs) and bold and italics for emphasis.

So where does this leave you?

In conclusion, if you’re website is not effectively drawing potential customers in, then converting them, it’s nothing more than a really pretty online brochure. Don’t you think you should do something about it?

You need to educate yourself on how it all works, so when you do hire someone to do it for you, you don’t get “taken”. In Your Social Savvy Solution, the 24/7, full-access, online training center, you will find all the classes you need to really get a grip on your marketing.

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Categories : Inbound Marketing, Websites

Tags : AZ Social Media Wiz, Business, Conversion rate, conversions, copy writer, copywriter, copywriting, creative services, Effective Website, Giselle Aguiar, Internet Marketing, marketing, online marketing, search engine optimization, seo, small business, Website, websites

The 9 Ps of social media marketing for marketng success.

The 9 Ps of Social Media Marketing for Business Success

Posted by Giselle Aguiar on

August 24, 2016

You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, last Sunday in church, I heard 2 more to add to the list! Don’t worry, this isn’t that type of sermon!

The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there. You need to understand how all 9 of them work together.

In this week’s Wednesdays with the Wiz Facebook Live Video, I explain how the 9 Ps of Social Media marketing work…

Perspective – Look at everything through your target market’s eyes – which means that you really need to get to know your customers.
Purpose – What’s your business’s purpose? To sell? NO! To help the customer, solve their problems, alleviate their pain points.
Planning – Identifying your purpose will help you set goals. Once you’ve goals set, you put your strategic and tactical plans together. (Get templates for these plans in the Success Startup Pack)
Preparation – Make sure you’ve got quality graphics everywhere. Put together an editorial calendar.
Participation – You can automate a lot of the content, but you still have to be social!
Posting – People are not going to follow you if you’re not posting content!
Persistence – It’s a marathon, not a sprint.
Perseverance – Keep at it. You might not see results right away, but your analytics will tell you what’s working and not working. Check them monthly.
Patience – There is a common misconception that if you post something on social media, it will automatically go viral. NOT! It may take 3-6 months before you start seeing results depending on your business, industry, competition, the economy, seasons, world news, even the weather.