Social Media Marketing Strategy: Think Like Your Target Market

target market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market

Don’t Dive in Without a Plan!

Don't dive in without a plan!

“If you fail to plan, you are planning to fail!” Ben Franklin said it first and it still holds true for every business. You cannot dive in with out a plan! It’s like taking a road trip – having a plan to guide you makes sense. Back in February of 2005, I embarked on a… Read more Don’t Dive in Without a Plan!

Marketing Effectively on Social Media on a Shoestring Budget

Are you throwing money down the drain advertising online?

As a small business, budgets are tight. And, any entrepreneur knows that marketing – especially social media marketing – is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use them properly and effectively. Sure there are… Read more Marketing Effectively on Social Media on a Shoestring Budget

A Free Boost for Locals with Google My Business

Google My Business

In a recent post, I told you about the change in Google My Business (GMB) – it’s just for local brick-and-mortar businesses. (E-commerce and home-based businesses click here.) Once you have your GMB account set-up and the verification postcard is on it’s way, or if you’re already verified (You’ll see the blue check mark), you… Read more A Free Boost for Locals with Google My Business

How to Use Branding and Color for Your Online Image

your brand

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start. In this video, I show all aspects of online branding covering: websites social media graphics… Read more How to Use Branding and Color for Your Online Image