The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Read more The 80/20 Rule of Marketing and How to Get it Right
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Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in… Read more 25 Powerful Words to Generate Quality Leads [Infographic]
Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Read more How to Use Branding and Color for Your Online Image
If the COVID-19 pandemic and subsequent business shut-downs or lock downs has affected your business negatively, calling it a “business slump” is an understatement. However, there are a few things you can do to jump-start your business and attract new customers and bring back old customers. Every business has it’s good times and bad times;… Read more What You Need to do to Jump-Start a Business Slump
In another post, I told you about the change in Google My Business (GMB) – it’s just for local brick-and-mortar businesses. (E-commerce and home-based businesses click here.) Once you have your GMB account set-up and the verification postcard is on it’s way, or if you’re already verified (You’ll see the blue check mark), you can… Read more A Free Boost for Locals with Google My Business
