Someone once asked me, “Are there any businesses that don’t need to be on social media?” I answer the question in this video: You don’t need to be on Social Media if….. Your only client is the government You’re a wholesaler and you have all the clients you need You’re a dog walker who has… Read more Video Q&A: Is There a Business that Doesn’t need to be on Social Media?
How your business different from the other guy, down the street, who does what you do? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What makes you unique, better, different than your competitor. I once gave a seminar on LinkedIn for the BBB and in… Read more What Makes Your Business Different?
What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do? Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your… Read more 3 Elements of an Effective Website that Produces Results
Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? You also have to have a video strategy for Instagram,… Read more How to Develop Your Video Strategy
A blank page is a terrifying thing. Whether on old-fashioned paper or the latest 27‑inch iMac with Retina 5K display, a blank page implies deadlines unmet, dreams deferred, and blog posts unwritten. How can you take your blank business blog from “blah” to “awe” in three easy steps? Recognize the value. What better way to distinguish yourself and… Read more Top 3 Ways to Love Your Business Blog so it Actually Works for You!