A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times a week — or at least once a week helps drive potential customers to your website. Yet, you can’t seem to sit down and write. You stare at the blank screen […]
Top 3 Ways to Love Your Business Blog so it Actually Works for You! Read More »
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up in Google search for your same keywords and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What
What Makes Your Business Different? Read More »
Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something
What’s Your Story? How to Blog for Business Success Read More »
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you talked to a live person when calling customer service or tech support? At least within the
Customer Service and Social Media: Are You Losing Sales? Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that you’re too attached to your business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with trust and credibility. Besides that, LinkedIn users are sophisticated consumers! You probably think that you don’t have time to use LinkedIn properly. With this article and
How to Properly and Effectively Market Your Business on LinkedIn in 15 Minutes a Day! Read More »
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your
The 80/20 Rule of Marketing and How to Get it Right Read More »
Ben Franklin said it first and it still holds true for every business. Planning anything you do in business is crucial and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin It’s like taking a road trip – planning it out makes sense. Back in February of 2005,
Planning Your Social Media Marketing is an Important Step for Success Read More »
As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use
Effective Social Media Marketing on a Shoestring Budget Read More »
You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back
What You Need to do to Jump-Start a Business Slump Read More »
