Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In […]
What You Need to Know to Beat the Competition Online Read More »
Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be seen, and get found. X is great if you blog or create content regularly, and you want to drive people to your website. Yes, it’s very political, but it’s still a
11 Easy Ways to Grow Your X Followers & Get Noticed Read More »
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus
How to Measure Your Social Media Marketing SUCCESS ROI or KPI? Read More »
The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. Furthermore, the AI search
GET FOUND On Social Media – they’re as Powerful as Google Read More »
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
What Could Go Wrong When BUILDING YOUR OWN WEBSITE? Read More »
Can you believe there are only 3 more months left in 2025? This year, AI search will seriously affect the holiday sales season and change how people search and shop online. This requires a different content marketing strategy. Now is the time to strategize for your holiday sales season! If you fail to plan, you
Take Advantage of What will be TRENDING in October Read More »
Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! Which ones do you need to be on to get cited in the AI search tools? What you
So many SOCIAL MEDIA Networks! Which are Best for Exposure? Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know… Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new WEBSITE or a Neglected One? Read More »
Artificial Intelligence (AI) is changing the way we search, and in this 2025 Holiday Shopping Season, it will change the way we shop. People will be searching things like, “What is a good gift, under $50, for a 54-year-old man who likes hiking and the outdoors?” What’s going to come up? Your store? Probably not.
AI SEARCH and HOLIDAY SHOPPING: What You Need to Do NOW! Read More »
