Video Testimonials – A Great Digital Marketing Tool
Video is hot! People are more likely to sit and watch a video than to read an article.
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B2B vs B2C Which Social Network Should You Use?
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
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Social Media and Your Personal Online Reputation
Your online reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about it?” Not easy.
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Should I have a Blog on my Website?
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you
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What is Content Marketing?
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
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Blogging 3x a week increases website traffic – here’s proof
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
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Important! What You Need to Know Now About Google Core Web Vitals
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites
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How to Market Local Brick-and-Mortars for Success: 3 Free Tools
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
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SEO Best Practices to Increase Website Traffic
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… “Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.” — Hubspot How Google’s AI Overviews Will Hurt
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5 Target Market Personas for NonProfits
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media networks to be able
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