Video Testimonials – A Great Digital Marketing Tool
Video is hot! People are more likely to sit and watch a video than to read an article.
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social media marketing
What You Need to do to Jump-Start a Business Slump
You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back
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Social Media Usage Is Up: How to Grow Your Following and Reach!
Since the pandemic, with people stuck at home, social media usage increased tremendously — and stayed there! The best way to grow a social media following is still organically — not paid. You never want to buy followers — they are fake accounts and the networks regularly purge fake and bot accounts. Moreover, it’s a
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10 Reasons Why your Social Media Marketing isn’t Working
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t
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How Effective is Social Media for Generating Quality Leads?
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t
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B2B vs B2C Which Social Network Should You Use?
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
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Social Media and Your Personal Online Reputation
Your online reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about it?” Not easy.
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How & What Should I Post on Social Media to Get Results?
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
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Blogging 3x a week increases website traffic – here’s proof
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
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What is Social Proof and Why Do You Need it?
Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? For example, one of my clients, Simply Smashing Rage Room, 8 years later, is still following my advice and giving customers who check in on Facebook and Instagram extra breakables for their rage-release session. When
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