Video Testimonials – A Great Digital Marketing Tool
Video is hot! People are more likely to sit and watch a video than to read an article.
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marketing
Capturing Leads that will Convert with the Right Calls to Action
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads Needs the Right Lead Magnet This infographic from Productive and Free has
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What You Need to do to Jump-Start a Business Slump
You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back
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What is Evergreen Content and Why Do You Need it?
When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are
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10 Reasons Why your Social Media Marketing isn’t Working
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t
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How Effective is Social Media for Generating Quality Leads?
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t
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B2B vs B2C Which Social Network Should You Use?
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
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3 Elements of an Effective Website that Produces Results
What does an “effective website” or “results” mean to you? That’s it! The bottom line – more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t
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What is Content Marketing?
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
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How & What Should I Post on Social Media to Get Results?
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
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