Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly.
Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization. Besides that, Pinterest is a powerful search engine — it’s a discovery channel. That said, it’s more like YouTube than Facebook!
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Yes! Even if you’re B2B, you can take advantage of Pinterest’s unique marketing power. Hey, I’ve got a Pinterest account, and I save lots of business articles. I also post infographics. Certainly, if you are an ecommerce business, you should pin all the products from your online store.
Travel is always HOT!
The travel industry picked up after the pandemic. People were anxious to get out and start traveling again. So, where do they go to plan their trip? Pinterest. Here they can pick destinations, hotels, tours, sightseeing places, venues for events, even restaurants, you name it!
See, Pinterest is where people plan how to spend their money. Additionally, it’s where people look to find answers to problems and challenges, and get ideas, tips, encouragement, inspiration, and motivation. That’s the Pinterest Difference!
Personally, I used it to plan my Bucket List items. As I researched places to visit, see, and stay, I pinned pictures and videos to the board. The links made it easy for me to book reservations and contact them with questions.
After the trip, I upload my pictures and add links to the places’ websites so other folks can benefit from my experience.
Pin Away!
What can you pin on Pinterest?
- Videos
- Infographics
- Pictures
- Animated gifs
- Blog article images
Remember, each pin takes the link with it. And even if someone saves the pin to one of their boards, it duplicates the link! That’s the SEO backlink power that Instagram doesn’t give you.
It’s fun, free, and easy! In that case, what are you waiting for? Set up your business account and pin everything from your website. Furthermore, don’t forget to verify your website with them so they will track clicks to and from your website.
Happy pinning!
Related: What Makes Pinterest Different?
Are you taking advantage of this free tool? Let’s schedule a free virtual strategy session, and we can discuss if Pinterest will work for you.
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Sources:
- https://s204.q4cdn.com/369458543/files/doc_earnings/2026/q1/earnings-result/Q126-PressRelease.pdf
- https://www.charleagency.com/articles/pinterest-statistics/
- https://www.printful.com/blog/pinterest-statistics
- https://sqmagazine.co.uk/pinterest-statistics/
