Your online reputation can change from good to bad in seconds.
When was the last time you Googled yourself?
Some time ago, a gal who was looking for a job, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person.
She asked me, “What can I do about it?”
Not easy. It’ll take a little work. If the kidnapping was not recent news, but she’s never been found, it’s still going to be in the search engine results. If there is an update to the news story, it would rank at the time it broke and as long as it was top news.
Do a short video introduction of yourself, upload it to YouTube, then put the video transcript in the description — Google picks up the text, not the video content.
Start a blog, write a post at least once a week. Make sure you have a “byline.” Add your name to the tags and create an “about” page.
The more common your name, the harder it will be to keep your information on the top.
I first started doing Internet marketing in 1995. When Google came around in 1998, and I googled my name, the only other “Giselle Aguiar” was a meteorologist in Brazil. Not anymore. There are several on Facebook, Instagram, and Twitter.
Make Sure that Folks who are Looking for you Can Find you.
All my life, people have misspelled my name. In the keyword <meta> tag on my personal website, I wrote every single misspelling of my name that I ever encountered. Do this, too, on your YouTube Channel. Also, put your school and university information on the networks so former classmates can find you — especially on LinkedIn.
Bury the bad with the good.
Monitor your mentions (reputation) on the networks and google yourself often. Moreover, you can’t remove bad information with your name in it, but you can replace it with positive information and push it down on the search results. Create a Google Alert for your and your company’s name and monitor anything written online. When you Google yourself, your LinkedIn profile should come up first if you don’t have a website. Make sure it’s up to date with a current picture, title, and job experience. Moreover, if you’re going to attend a business networking event, make sure your LinkedIn profile is current! I get frustrated when I meet someone, and have their business card in my hand, yet I can’t find them on LinkedIn because:
There’s no picture — so I’m unsure it’s them.
The company they work for doesn’t match the business card.
Their location is not the one I’m in where I just met them. Furthermore, just putting your country or “global”, doesn’t work.
Their email addresses don’t match.
They don’t have a company profile page.
They don’t have their contact information completed.
The website link goes to a bad website or nowhere.
Monitor Your Brand or Company Name’s #hashtag
A contributor for a TV news network tells the story that he was traveling to San Francisco on Delta Airlines and had an issue at the departure airport. He tweeted about it and someone responded, “retweet it using #Delta”. He did and when he landed in San Francisco, there was a Delta employee waiting for him at the gate with a gift certificate and an apology. How did that happen? They were monitoring “#Delta” – great customer service tactic. TweekDeck is only available now through a Pro X account.
The greatest #EpicFail is a technology company or a web marketing agency with a bad website, incomplete company profile pages, cut-off logos, no cover graphics, and they haven’t posted in years.
The “cobbler’s kid’s never has new shoes” excuse only goes so far.
First impressions and online reputations are the strongest elements when it comes to branding.Furthermore, it can make or break a sale. Bad social media can turn a potential customer over to your competitor. You used to have 7 seconds to catch someone’s attention. Now, it’s only 2. If they can’t understand what it is you do or have to offer at first glance, they’re going elsewhere.
First, each business social media profile page is a Free Billboard! Take advantage of it. Use quality graphics and invest in a graphic designer if you’re not graphically inclined. Having an incomplete social profile is like having a sloppy lobby. Think of each network profile page as an extension of your website.
Third, they are ways to engage with your target market, peers, and strategic partners.
Fourth, they help establish you as an expert in your field and help build trust and credibility.
If you don’t have the time to set up your social media profile pages correctly, hire someone like me to set it up for you! That’s what I do. How much is your time worth? You can’t keep putting it off.
