Would you believe that LinkedIn and AI Search Bots are the latest hot couple? As I’ve been researching how the AI search tools like ChatGPT, Perplexity, Gemini, and others are finding content, it shouldn’t have surprised me that LinkedIn came in second as the most cited source!
LinkedIn and AI Search Bots
In a recent Search Engine Journal webinar, Proven AI Visibility: From SEO Strategy To GEO Tactics, Malte Landwehr, CMO, of Peec AI, showed this chart from Kalicube. It lists the knowledge graph sources most used by the AI Search Bots. Not surprisingly, Wikipedia came in first, but look at who’s in the number two spot! LinkedIn!
That makes sense! I’ve been saying since I started my business that if you want to be known as an expert in your field, get on LinkedIn! Naturally, you need more than just your professional listing — your resume — and a company profile. You have to work it!
Are Your LinkedIn Profiles Updated?
First off, both your personal and your company profiles have to be optimized, and you need to post to them daily (At least during the week). Here are some other articles to help you get your LinkedIn act together…
- 24 Foolish LinkedIn Mistakes and How You Can Fix Them
- How to Properly and Effectively Market Your Business on LinkedIn in 15 Minutes a Day!
- 12 LinkedIn Dos and Don’ts
- Videos: Make the Best of the 2 Sides of LinkedIn and Unleash Its Power
New! How to Add a Video to Your LinkedIn Articles
Listening to another podcast, I learned that you can now feature a video — under 15 minutes — as your cover (at the top) on a LinkedIn article! Check out how cool this is!
Here’s how you do it. From the Home screen, click on “Write article” under “Start a post” in the center. You can publish the article under your profile or your company’s profile. I chose to publish it under mine because I have over 4000 followers on my personal profile and way less on the company one. Go with the one that will get you the most views.
Then click on “Upload from computer” and find the video you’d like to feature. It must be under 15 minutes!
You can write the article while it’s uploading. If you have a transcript, simply copy and paste it. The videos I do are presentations with voiceovers, so my presenter notes serve as my transcript.
I added a few screenshots, and in less than 30 minutes, I’ve got an article with a video featured on top!
What’s really cool is the video plays in the timeline!
After publishing, you’ll get this screen…
Copy the link and share it with your groups. The more exposure you get, the better. As often as you blog on your website, copy the article to LinkedIn. As often as you do videos — keep them under 15 minutes — feature them in an article on LinkedIn. Doing this regularly should enhance your E-E-A-T factor not just with Google, but with the AI Search engines.
I’m here to help!
I can…
- Walk you through setting up your LinkedIn profiles — your personal AND company
- Show you how to write an article.
- Write the articles for you, but I’ll still need some of your input for that “expertise” and “experience”.
- Develop a comprehensive, strategic blogging, video, and social media marketing plan so those AI search bots will notice you and site you as a source.
- Review your website and social media profiles.
- Help you determine who your best target audience is and how best to reach them and get their attention.
- Teach you how to blog on WordPress.
Let’s start with a FREE 15-minute Zoom Strategy Session! Click here!
