Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs.
A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.
For Business, however, a blog is…
“A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing value, blogs can easily and effectively draw prospects to your website.”
Hubspot
If you want more traffic, leads, and customers, then you need to blog.
Especially in this age of AI Overviews and AI Answer Bots. This image is from a webinar by Conductor, and it shows that blogs are one of the top-cited page types in Google AI Overviews.
It impacts Search Engine Optimization (SEO) – gives Google, and the AI search bots, the fresh, quality, helpful, and relevant content they are looking for, hence, you get found when people search for what you have to offer. Optimize content around keywords with the keyword research tool. As you blog, you build a “keyword footprint”. You’ll rank on Google and get cited.
Engage with potential customers.
Blogs convert visitors into leads with conversion opportunities — calls-to-action (CTAs)
They establish your “thought leadership”. Blogging helps you build credibility and authority as a trusted source and an expert in your field. Read: What is the New “E” in Google’s E-E-A-T?
If You Build it, They Will Come!
If You WRITE IT, They Will Come!
Written blogs are a crucial part of digital marketing success. But the content needs to be great and FRESH. The AI bots look for recent posts. Anything older than a year will be disregarded!
If you provide great content and share it on your social media, you’ll get…
- More social shares
- More social followers
- Inbound links
- More traffic to your website
- Better quality leads
- In the end, more conversions!
You must share your blog article as soon as it’s published to your social networks, and pin the picture(s) to Pinterest so it will help with SEO. Moreover, you can re-share it on social media. Especially if it’s RECENT Evergreen Content, and then repurpose it on LinkedIn. If you’re a local brick-and-mortar, post it to your Google Business Profile also.
Write for Your Target Audience.
Know your audience and use language that they understand. Avoid using industry jargon and sounding too techie. You’re the expert. Your target is not. Don’t write over people’s heads. Write for an 11-year-old.
Provide practical solutions, give advice, and educate your target. It’s about them, not you! No hard selling!
Blogging Success Takes Time
It doesn’t happen overnight, so don’t expect it to! If you’re just starting, you need to blog daily so Google will notice you, at least 5 times a week, for the first 2 weeks. This will also give you content to interlink in subsequent articles. Yes, you can use AI to help write your content, but just the FIRST DRAFT. Every article needs your human touch. It needs your experience and expertise. Read: What the new N-E-E-A-T-T?
If you need a WordPress blog or site setup, contact me. I can also help show you how easy it is to create a free blog on WordPress.com and how to blog effectively with the Gutenberg Editor. The free site is limited to what you can do and how you can customize it, but it can serve as a free website if you’re just starting. (Can’t beat free!)
In Conclusion…
One last thing to remember, don’t overthink it. Have fun and write about what you know, love, and are passionate about! Tell stories! Talk to your target audience. If you need help deciding what type of content, what to blog about, and other overwhelming issues, let’s do a FREE 15-minute Zoom consult.
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Business Blog FAQs
What is a business blog, and why should you blog for traffic, leads, and customers?
A business blog is a collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing value, blogs can easily and effectively draw prospects to your website, helping you get more traffic, leads, and customers.
How does blogging impact SEO and help you get found by Google and AI search bots?
Blogs give Google and AI search bots fresh, quality, helpful, and relevant content they are looking for. By optimizing content around keywords with keyword research, you build a keyword footprint, which helps you rank on Google and get cited as you blog.
How can blogs engage potential customers and convert them into leads?
Blogs engage potential customers by offering practical solutions, education, and credible information. They use calls-to-action to convert visitors into leads, establish thought leadership, and build credibility as a trusted expert in your field.
What should you write about, and how should you tailor your writing to your audience?
Know your audience and use language they understand. Avoid industry jargon and write for an 11-year-old level in clarity. Provide practical solutions, give advice, and educate your target. It’s about them, not you, and there should be no hard selling.
How long does blogging success take, and what are some starting tips if you’re new to blogging?
Blogging success doesn’t happen overnight. If you’re just starting, you should blog daily for the first two weeks (about five times a week) to get noticed and build content for interlinking. You can use AI for the first draft, but every article needs your human touch and expertise.
