Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! Which ones do you need to be on to get cited in the AI search tools?
What you need to do is re-strategize to determine which social networks will work best for you in this day of AI search.
If you haven’t already, take a step back and get to know who your target audience is through research. Followed by developing a new strategic marketing plan and then a new tactical plan. AI search has changed how people find stuff online.
- Analyze what’s working and not working with your current marketing. Are you making these digital marketing mistakes?
- Define your target market(s). (This free workbook will help you.)
- Do some research – which networks do they use? If you find that your market is not on certain networks, then you don’t have to be on them. (Unless you want SEO). Here is a guide to online research resources.
- Set some SMART Goals.
- Put together a new strategic marketing plan to help you achieve those goals.
- Outline a new tactical plan, which is basically a to-do list to implement your strategies.
- Learn how to properly use the tools that help you manage it all. (And it can be done in 30 minutes a day!)
- Do it – blog, post, record, engage, share, build, and be diligent about it.
- Monitor and measure
Which Social Media Networks Should You Focus on?
Focus on the social networks that…
- Drive the most traffic to your website — your analytics will tell you this.
- The ones where you’re building good relationships.
- Your target audience frequents the most — both customers and referral sources!
- The AI search bots scrape for content. See this article for details.
Related:
- B2C or B2B: Which Networks Work Best
- Troubleshooting — why are my efforts not working?
- Having a website that works
In conclusion, you need not be overwhelmed. That’s what I’m here for! Let’s schedule a free 15-minute Zoom strategy session, and I can review your current marketing efforts and give you some tips.
