You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO).
Additionally, content marketing is how you build your following on social media networks and grow an email list. Blogging connects you to your target audience and positions you as an expert in your field. That is, a trusted source of information. The strategy is to talk about what you know, which is your business, your expertise, service, or products. Furthermore, you want to educate your potential customers. Don’t assume they know everything! Offer advice and helpful content.
What is a Good Content Marketing Strategy?
In this video, I explain the basics of content marketing. Keep in mind that today, we have money-saving and time-saving AI tools to help you create your content. I can show you how in 1:1 customized training sessions.
The Keys to Success for Your Blog Are:
- Make it as long as it needs to be: It should be at least 300 words. Moreover, you can go longer if you need to explain your point further, educate, or tell a story.
- Write in natural language, written for the human reader but with the AI search bot in mind. Do your keyword and question research first. Then incorporate them in the body of the blog article. The keyword or question lists will also provide topics of what people are searching for. Remember Google’s E-E-A-T and the new N-E-E-A-T-T!
- Write for your target audience: What will solve their problems or make their lives better? Answer their questions. Use a free site like Quora to find out what people are asking about your topic. Remember, you are the expert; they are not. Write as if you were writing for an 11-year-old. Refrain from using a lot of industry jargon. If you must use it, explain what it means.
- Always use a graphic: Make sure it is large enough, but not too big that it makes the page load slowly. Above all, use pictures that depict your target market. If you’re trying to reach millennials, don’t use pictures of older folks. Of course, you can use more than one picture. And, to help with SEO, include the “alt text” description of the graphic using the keywords or phrases in your title.
- Use an editorial calendar: Plan it out, but be flexible to incorporate new questions. Undoubtedly, this is crucial with the AI evolution. You want to be in tune with what your target is asking the AI chatbots. Take advantage of what’s going to be trending on social media. I publish a monthly “What’s Trending in…” article with awareness and observance days to help you plan and take advantage of upcoming holidays and trends.
- Tell stories: Like success stories, project stories, people stories. Folks like to see themselves in articles and get ideas.
- Blog at least once a week, 2 – 3 times a week is optimal! If you’re just starting, you’ll need to blog at least daily for 2-3 weeks so that your content will get noticed by Google, the chatbots, and your potential clients.
What are the types of Content Marketing?
Blogging is just one form of content marketing…
- Videos
- Podcasts
- Pictures
- Shared content from trusted sources that is relevant or related to your business.
- Infographics: I discovered a cool and easy tool to use to create infographics in minutes! I can show you how to use it in a 1:1 customized training session!
Which Content Type will Work for You?
Are you a fair writer? If not, to do blogging, you may have to hire an editor or take a writing course at your local library. Are you a better talker? Then you may want to consider videos or podcasting. Is your business visual? Then videos and pictures will be your main content forms. Again, with today’s AI tools, creating this content is way easier.
The ultimate goal of content is to give your target market the information they are seeking while…
- Getting exposure
- Improving your SEO
- Building a social media following
- Driving potential leads to your website
- Building your email list
- Enticing them to convert.
- Establishing credibility and building trust
People buy from whom they know and trust!
Consequently, another question is the platform on which your website sits. Personally, I prefer WordPress and here’s why. With WordPress, you also have many free plugins to save time, add functionality, and help with SEO and security. Besides that, you can always find someone who knows WordPress to help fix your website. I’ve been working on WordPress for over 15 years and I would never go back to coding HTML or attempt to use another platform.
Content Marketing FAQs
What is Content Marketing, and why do I need to do it for my business?
Content marketing is the practice of creating and sharing valuable content such as blog posts, podcasts, visuals, and more to engage your target audience, build trust, and support SEO. It connects you with your audience, helps grow your following and email list, and positions you as an expert in your field.
What makes a good Content Marketing Strategy?
A good content marketing strategy combines long, natural-language posts that address real questions from your audience with visuals, videos, and a consistent publishing schedule. It should use an editorial calendar, focus on SEO, adapt to AI and trending topics, and educate potential customers.
What are the keys to blogging success?
The keys to success for your blog are to write long-form content when needed, use natural language tailored to your target audience, include a strong graphic, plan with an editorial calendar, tell stories, post regularly, and optimize for SEO and user experience.
What types of content marketing should I consider besides blogging?
Besides blogging, you can use videos, podcasts, pictures, and shared content from trusted sources. Infographics are also effective, and each type should be chosen based on your audience’s questions and what best showcases your expertise.
What is the ultimate goal of content marketing for my business?
The ultimate goal is to give your target market the information they are seeking while getting exposure, improving SEO, growing a social following, driving leads to your website, building your email list, and ultimately establishing credibility and trust with potential customers.
Here’s a HOT TIP!
Today’s AI search bots look for CONTENT that answers people’s questions. Thus, your website pages and blog posts need to be well-optimized for Google and the AI search engines. That’s what’s called on-page SEO.
I can help you plan your content and social media marketing and check your SEO! Click here to schedule a free, 15-minute call.
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