The Magic Formula You Need for Online Marketing Success

You don’t need to be a magician to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. Even in this era of AI Search, it can be done! Watch this video…

What is the Magic Formula for Successful Online Marketing?

Social Media + Content Marketing = Search Engine Optimization (SEO)

Google still owns search.

Even with the increase in the use of AI search tools, Google still has over 86% of all searches in North America. Google’s goal is to give the searcher exactly what they’re searching for. Google wants fresh, relevant content written for the human reader in natural language = Search Engine Optimization (SEO). Follow the EEAT principle and you’ll do OK! (Source)

You have to think like the searcher. What are they going to enter into the search box to find you? The consumer is in control. You have to put yourself in their shoes.

Use a Keyword Research Tool
Geographic area
High monthly searches
Low to Medium Competition
List of other related keywords and phrases
Frequently Asked Questions

The Magic Formula

you want to become a content magnet with a good content marketing strategy — Become a content magnet

It starts with a website that holds the content.
Create content — a blog, videos, podcasts, or a gallery providing fresh material that Google is looking for. Besides that, you want to become a content magnet.
You promote that content and engage with your potential customers on social media. That’s the formula: content + social media = SEO or traffic to your website.
Given that, you must have a website that’s set up to capture leads. You want to convert a visitor into a lead with an enticing offer.
Then have them in some sort of email automation system to nurture them into a sale. Without content AND social media, you won’t get the traffic to your website.
However, CONTEXT is now key!

Trust and Credibility

All this effort is to build trust and credibility because people buy from those they know and trust. That hasn’t changed. And we know in today’s world, a reputation can be lost in seconds. Being compassionate, caring, and understanding of what your target market is going through is how you build trust and credibility. Furthermore, credibility is the most important aspect of your business that you can build. How do you do that? By participating and building relationships – being active on the social networks and creating and sharing content that shows you are an authority in your industry or field, and that you care.

Pulling it all Together

Today’s marketing is a marathon, not a sprint. You’re in it for the long haul. The minute you stop, people and Google will think you fell off the face of the earth. And it doesn’t happen overnight. It takes work.

Don’t dive in without a plan! You’ll be wasting time, money and effort and you’ll drive yourself crazy.

The 10 Steps to Successful Online Marketing

Here’s what it takes to get started.

Clearly define your target market – you can have more than one. Grab the Free Define Your Target Market Workbook
Research – where are they hanging out online? What are their habits? What questions are they asking? What is their search intent?
Set SMART Goals.
Develop a Strategic Plan – this outlines the online marketing strategies to accomplish your goals. Then a Tactical Plan -that’s how you’re going to implement the strategies.
Set up, brand & optimize your website and each social network page for AI SEO.
Learn how to properly – AND EFFECTIVELY – Use the Tools and how everything works.
Create Content – write blog posts, record videos or podcasts.
Implement, Engage & Build a Following by sharing, not selling. Just do it!
Use email automation to entice sales.
Monitor & measure your online marketing monthly – check your analytics and insights to see what’s working and not working, adjust your strategic and tactical plans accordingly.