Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer?
Now, I am assuming that you have a finished website optimized for the search engines properly by a webmaster worth their salt. Or maybe you’ve neglected your blogging and content marketing for some time, and Google forgot you exist, never mind ChatGPT, Perplexity, and Gemini.
How Stopping Your Blog Affects Your Exposure
If you were blogging regularly — say once a week — and you took a break — either you went on vacation or just stopped blogging for any reason — you would lose your SEO ranking! Google will consider your site stagnant and will ignore it! You don’t want that. The AI search bots have nothing to scrape. (That’s what they do, by the way, scrape content from EVERYWHERE.
So, what do you do if you have a brand new site — or a neglected one — to get noticed and ranked by the search engines?
There are 3 Crucial Marketing Strategies to Obtain Good AI-SEO…
- Content: Your pages need to be optimized with the relevant keywords and the RIGHT STRUCTURE. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Write for the human reader in natural language, but with the AI search bots in mind. The more often you blog, the happier you make Google and the search bots by feeding them what they want.
- Social Media: Set up keyword-optimized business profiles in these major networks: Facebook, X (formerly Twitter), LinkedIn Company Page, Instagram, Pinterest, Reddit, and YouTube. Each one of these will have a backlink to your website, and every time you write a blog post, you must share it on all the networks. Make sure your web address is correct in each profile.
- Have Patience and Perseverance: It doesn’t happen overnight. Depending on your industry, competition, how often you blog, the quality of your content, and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together, and plan your strategy and tactics. If the site has been neglected, it may take 3 months to get the SEO juice back. And don’t give up! It’s a marathon, not a sprint!
The more you blog, the more traffic you will draw to your website. The more traffic you draw to your website, the greater the conversions.
Your Blogging Tactical Plan…
- Do keyword research to see what your target market is looking for and determine your target’s search intent. This will also give you topics to blog about.
- Update your website’s Headings with those major keyword phrases.
- Answer frequently asked questions (FAQs) — each one should be a blog post.
- Blog daily for the 1st week
- 3-4 blogs in the 2nd week
- 2-3 blogs during the 3rd and 4th weeks
- Share every blog article on your social media sites and duplicate it on your LinkedIn personal profile with a link back to the original article at the bottom.
Then check your analytics. Blog at least once a week, ongoing. Any less and you risk losing SEO. Plan around vacations. Don’t stop blogging!
Don’t be overwhelmed! Click here to schedule a free 15-minute strategy!
